Inspiration
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Powerful, miniature module extends Current’s portfolio into a range of new, compact signage applications
LONDON, UK – 25 June, 2020 – GE Current, a Daintree company, today announced the launch of its latest 24-volt Tetra® product, the…
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Like many others around the United States, my Memorial Day holiday looked quite a bit different than in the past. My workdays are unrecognizable too, with my signage team grounded at home instead of visiting partners and many of those sign makers…
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Lavazza may be a global brand known for its amazing coffee products, but at its core it remains a family business. Originally established in 1895, Lavazza has grown into one of the largest coffee retailers in the world, and multiple generations…
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When Best Western wanted to upgrade its outdoor signage to reflect its rebranding, it decided to reach out to Verbax Lighting Solutions for help. Matteo Cavallari, the Managing Director at Verbax, brought in Cees Steenkuyl at GE Current, a…
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Petrol station environments present a unique set of challenges to sign makers. They tend to require bright, vivid signage that’s illuminated at all hours of the day and night. They also often stand apart from other buildings and commerce, exposed…
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Attributing a financial value to brand equity and reputation can often feel like art rather than science, based on an opaque combination of proprietary analytics, extensive economic calculations and a healthy dose of “expert” opinion. However,…
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Photography Credit: National Signs
It’s hard to steal the spotlight from Lady Gaga. But at Super Bowl LI at Houston’s NRG Stadium, fans watching her roof-top performance might notice something else shining on top of the stadium: a bright…
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The Customer
NRG Stadium is a multi-purpose stadium in Houston, Texas that hosts a variety of yearly sporting and entertainment events. It is home to the NFL’s Houston Texans, the Houston Livestock Show and Rodeo, and the Texas Bowl. The…