Current Expands Arize Reseller Network to Support Growers Across California
Current Expands Arize Reseller Network to Support Growers Across California
CLEVELAND, OH – January 27, 2022 – GE Current, a Daintree company, has signed a new reseller partnership agreement with Irrigation Design and Construction, LLC (IDC) for local sales and support of its full Arize® LED portfolio across central and coastal California.
IDC has a long history of advising traditional agricultural, greenhouse and cannabis growers on irrigation and climate control systems, from design and engineering to construction. Now, with Current’s broad portfolio at its disposal, the company will also be able to advise CEA growers on the most reliable lighting technology to nurture high-quality, abundant harvests year after year.
“By expanding our network of partners, we can ensure that growers receive expert, localized advice and support so that they get the right light to maximize their yields and grow their businesses,” said Daniel Lee, National Sales Manager for Horticulture at Current. “IDC’s years of dedication to growers in California makes them the ideal partner to deliver Arize lighting solutions to growers.”
“Arize is the first lighting line Irrigation Design and Construction, LLC has carried,” said Frank Toves, Regional and Precision Irrigation Manager at IDC. “As a company, we are very specific about who we choose to work with. It was important for us to find a trusted partner and Current’s proven lighting solutions represent the perfect fit for IDC. We are proud to offer the most reliable lighting in the industry to our customers.”
Current’s Arize® lighting solutions are available now. Customers can contact their local sales rep or distribution partner for more information and advice on the best Current solution for their set-up.
About IDC Supply:
Irrigation Design and Construction was founded in 2004 by Mike Conrad and Lee Del Don. The company first opened in Patterson, California and now employs a staff of over 100 professionals who design, engineer, install, and maintain irrigation systems across its service area. With eight retail locations in California’s central valley and central coast, IDC specializes in drip/micro irrigation, solid-set sprinkler systems, filtration, electrical and pump stations, greenhouse and indoor irrigation, automated fertigation systems, water treatment and climate control systems. To learn more, visit:
About GE Current, a Daintree company:
Current enhances commercial, industrial, city and specialty applications with advanced lighting and intelligent controls. Working with our partners, we deliver the best possible outcomes for our customers. Current harnesses the power of light to enable never-before-possible methods of farming, ushering in a new era of agriculture. We aim to build a world where growers can produce higher yields, cultivate with greater precision, as well as grow sustainably, locally and year-round to fuel a brighter future. For more information, visit www.gecurrent.com
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