Partner Profile: Celect

Bringing Science to the Art of Retail.


Celect partners with current powered by ge



Who is Celect?


Based in Boston, MA, Celect is a cloud-based predictive analytics platform that allows retailers to understand how an individual customer shopping at a specific location chooses from an assortment of products. This helps retailers simplify the complexity of inventory and product assortment optimization in their stores, while providing prescriptive decision support. The technology builds on a fundamental advance in customer choice modeling and machine learning called by MIT’s Computer Science and Artificial Intelligence Laboratory, one of the 50 greatest innovations it has ever produced.


Celect + Current


The Celect Optimization Platform coupled with data from Current’s intelligent LED fixtures, enables retailers to send personalized recommendations and offers to shoppers in real-time as they browse the store. The joint solution utilizes planogram, transaction, and product catalog data combined with in-store location data provided by Current. With these combined data points, retailers are able to push offers and product suggestions to individual shoppers based on machine learning and customer choice data. The resulting data about shopper behavior is used to influence and optimize the retailer’s in-store selections during the merchandise planning and allocation process.  


Contact us to learn more.